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ASCO Joins Frosted Pink with A Twist and Mary Lou Retton to Raise Awareness of Cancer
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Olympic champion Mary Lou Retton speaks at a press conference at the 44th ASCO Annual Meeting, kicking-off the partnership between ASCO and Frosted Pink with a Twist. |
Tune in October 12 for Special Broadcast on ABC Featuring Olympic Gymnasts and Entertainers
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This year in the United States, an estimated 260,000 women will be diagnosed with breast, cervical, endometrial, ovarian, vaginal, and vulvar cancers, and an estimated 69,000 women will die from these diseases. In response, a coalition of leading cancer organizations is creating a new initiative to communicate a very important message to all American women: be your own best advocate by learning as much as you can about cancer. |
Campaign Brings Together Sports, Entertainment, and Cancer Communities
The American Society of Clinical Oncology (ASCO) is joining forces with five other national cancer organizations in a landmark television event and multimedia education campaign -- Frosted Pink with a Twist -- to raise awareness of cancer and inspire the public to learn more about early detection, prevention, and advances in cancer care and treatment.
Cancer.Net is the official clinical cancer information resource for Frosted Pink with a Twist. Cancer.Net is made possible by The ASCO Cancer Foundation, which provides support for cutting-edge cancer research, professional education, and patient information.
Olympic champion Mary Lou Retton and ASCO President Nancy Davidson, MD, participate in a press conference at the 44th ASCO Annual Meeting. The press conference highlighted Frosted Pink with a Twist, a TV show scheduled to air nationally on ABC from 4:00 – 6:00 PM (EST) on Sunday, October 12. |
Olympic champion Mary Lou Retton and ASCO Chief Executive Officer Allen Lichter, MD, pose for pictures at the 44th ASCO Annual Meeting. |
Retton and Johnson to Lead All-Star Gymnastic Lineup
Frosted Pink with a Twist is the anchor event of a multi-year television network, cable network, and multimedia campaign that focuses on educating viewers about cancers that primarily affect women.
Co-hosted by Mary Lou Retton, Frosted Pink with a Twist will highlight the current All-Around Women's Gymnastics Champion Shawn Johnson, as well other stars of Men's and Women's US Olympic Gymnastics teams. Paired with the Champion gymnasts will be icons of song, making for a historical evening of sports, entertainment, and health awareness.
National Television Event in October to Offer Year-Round Message
Timed for National Breast Cancer Awareness Month in October, Frosted Pink with a Twist will air nationally on ABC from 4:00 - 6:00 PM ET on Sunday, October 12, 2008. The show will re-air on additional cable networks throughout the remainder of the month.
For More Information
View the Pink with a Twist Press Briefing with Mary Lou Retton (audio and video).
View the Pink with a Twist Press Briefing with Mary Lou Retton (audio and video for MAC users).
For more information about Frosted Pink with a Twist, visit www.frostedpink.org.
For more information about women’s cancer, see the Cancer.Net Guides to Breast Cancer, Cervical Cancer, Ovarian Cancer, Uterine Cancer, Vaginal Cancer, and Vulvar Cancer. More information on cancer advocacy can be found in the Overview of Cancer Advocacy section.
Founding partners of Frosted Pink with A Twist:
The Gynecologic Cancer Foundation (GCF) www.thegcf.org
The National Coalition for Cancer Survivorship (NCCS) www.canceradvocacy.org
National Breast Cancer Coalition www.stopbreastcancer.org
The Ovarian Cancer National Alliance's (OCNA) www.ovariancancer.org
Last Updated: July 30, 2008
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